Cover via Amazon

Amazon has taken an amazing step forward in ensuring the ubiquity of not only the Amazon Kindle but the reading of e-texts in general with the release of their Kindle Reader for the iPhone. This free application allows the iPhone to access all the titles currently available through the Kindle Store – a simply gigantic collection of books, magazines, and newspapers. I personally am already eager to get my hands on a Kindle, but this will get people hooked with no up-front monetary investment – and a slow draw towards the real deal (the kindle). Woohoo!

HT: Lifehacker.